January
6, 2009
FOR
IMMEDIATE RELEASE
For more information contact:
Crystal Young, assistant director of public relations, at 816-383-5200 or cyoung@angus.org
Angus
YouTube Channel Views Hit 100,000
Growing online video channel
advocates Angus and agriculture
The
American Angus Association®’s YouTube.com
channel achieved a significant milestone this week, charting 102,000-plus video
views since the page was introduced 17 months ago. More than 75 percent of
those views have taken place during the last six months.
“This is
a significant milestone in terms of online viewership,” says Crystal Young,
Association assistant director of public relations. “This many video views in
such a relatively short period of time is something we’re really excited to
see. Today, we are averaging about 500 views per day – and our viewership
continues to grow each month.”
Currently,
the video channel contains 120 videos – all of which were produced in-house by
Association staff.
Young
attributes the site’s growing popularity to an eager audience, strategic
placement and — most importantly — fresh, positive content about agriculture.
Many of these videos can be viewed by visiting www.angus.org and clicking on the “videos” button on the site’s
navigation bar. In addition, these videos or links may be posted by outside
parties directly to their own web sites.
“Association
members and our viewers are telling us the videos hit home in an environment
dominated by anti-agriculture messages,” she says. “Whether you’re an Angus
producer or a consumer, there’s something here for everyone.”
“Online media
is the fastest, cheapest way to communicate a message in today’s fast-paced
market,” says Young. “Our YouTube channel and increasing online presence allow
us to better serve our members and their customers as well as advance a
positive message about agriculture to the mainstream public.”
Contact
Crystal Young at 816-383-5100 for more information regarding the videos,
accessing the site, or posting featured content on your own web site.
For more
information about Angus cattle and the American Angus Association’s programs
and services, visit www.angus.org.
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